The food is that remarkable. I asked for the hot pepper kimchi too (free of charge) so I was very full in the end. In summation, a disappointing culinary outing.More, It was the most disappointing 3-Michelin star experience my friends and I had. La Yeon, the world's first Korean restaurant to be awarded a Michelin 3 star rating, invites you to experience the quintessence of Korean cuisine . View and location are incredible. La Yeon at The Shilla Seoul serves traditional Korean delicacies in a fine-dining setting. The food was OK. Many fine dining restaurants are focused on European, molecular styles of cooking. I place little value on the Michelin guide so their ratings don't mean anything. [Seoul] Dining at upscale Korean restaurant La Yeon which serves the traditional cuisine of ‘hansik’, may make you feel like Korean royalty. * The tempo - Usually, in such restaurants - The courses are small. La Yeon ("Celebration") has been open since 2013, located at the top of the Shilla hotel on the 23rd floor. So it is very hard to satisfy everyone. * The staff - While very courteous, but due to the size of the room, you can't ignore them. 36. After eating here I felt very good the next day and was even energized. I felt bad for them. The menus did...not match one of the courses. I place little value on the Michelin guide so their ratings don't mean anything. KRW Not only was the food average (or some might even call it below average) the overall service was just horrendous... they mixed up our orders without even apologizing, did not refill our...teas till asked to do so (& at one point, they only filled up the tea for only the person who asked), left us all alone without any wait staff till we had to head out to the entrance and ask the lady for the bill; just to name a few. The main problem, in my opinion, the food just doesn't live up to the standard you expect from a 3-Michelin star restaurant. I felt bad for them. With this said, the service was excellent, accommodating and conscientious, but also not outstanding and accompanied by dated furnishings and ambiance relying solely on the remarkable views. It's a tasting menu, after all. Website. It was the first time for me when I just decided to skip the last two courses. Just no. Executive Chef: Sung Il Kim. * The tempo - Usually, in such restaurants - The courses are small. When I take Korean friends to an excellent Italian restaurant in Seoul they often complain about how salty it is. Can a gluten free person get a good meal at this restaurant? It's the detail here that are noteworthy, from the fine tableware to the attentive service. We were given a new dish the moment we finished the previous one. The bad - Permintaan. La Yeon, Seoul: Xem 82 đánh giá không thiên vị về La Yeon, được xếp hạng 4 trên 5 trên Tripadvisor và được xếp hạng #476 trên 113.386 nhà hàng tại Seoul. Now if you can make things right, why make things so ridiculously absurd and embarrassing? It was not. Go figure it out :)More, I wish I could understand what the MICHELIN inspectors saw in this restaurant. When I take Korean friends to an excellent Italian restaurant in Seoul they often complain about how salty it is. So it is very hard to satisfy everyone. At least two of the courses were not "tasting" size - Full blown rice bowl and soup. Seoul ; Seoul Restaurants ; La Yeon; Search “A cut above the rest! More Google reviews. La Yeon is an upscale Korean restaurant that offers traditional cuisine of ‘hansik’. 21-17, Hangang-daero 76 gil, Yongsan-gu, Seoul, Korea. But La Yeon should be put above many great restaurants in Seoul, in terms of ingredients and quality of food. Has the Chef changed? Maybe this place used to be good, but it's not worth the money (we took the more expansive meal, but the difference between them is not that big) Login dengan. Let's start with the good - This is the version of our website addressed to speakers of English in Canada. La Yeon Seoul La Yeon Seoul La Yeon Seoul Background. Es war nicht. The tasting menu starts at US$200 per person with plenty of additional charges along the way, as well as expressively overpriced alcohol pairings that are not paired appropriately or accordingly. * The food - The first few dishes very kind of ok, and I'm sure that part of it is just the fact that my palette is not used to these tastes, but the more we progressed through our meals and just became less and less flavorful or.. well, interesting. When the Italian chef was replaced by a Korean chef the food got bland for me but it was good for my friend. Das Schlechte And there is one waiter (at least) going around the room ALL THE TIME. Get quick answers from La Yeon staff and past visitors. I have visited about five or six 3-Michelin star restaurants, and more than a dozen of one and two stars restaurants and this one was the worst. We were given a new dish the moment we finished the previous one. simply not worthy of their Michelin rating and cannot for the life of me comprehend it. But you also never leave hungry as there will be about 10-12 courses. By now there is no doubt in my mind. Time-honored traditions of Korean cuisine are given a contemporary touch at La Yeon. The location is on the top floor of the exclusive Seoul Shilla Hotel, and the way to the restaurants through the hotel is very impressive - That tear-drops chandelier is just... Wow. Reservation ¥ ¥ ¥ - / Korean MICHELIN THREE STAR. Service is the star not the food. Dining in Seoul, South Korea: See 150,179 Tripadvisor traveller reviews of 38,216 Seoul restaurants and search by cuisine, price, location, and more. Hansik and wine pairings elevate the dining experience to another level. So this person is marching up and down the room, and you constantly feel watched and they just wait to pick up that empty plate and bring you the next course. with some really nice sweet potato chips and dried dates, however as the meal progressed we were left very disappointed, the food was average and best and if this was just a normal Korean restaurant in the hotel then we wouldn't have minded, however this is (and i really don't know how) a 3 Michelin star restaurant charging 3 Michelin stars prices, the next day we had an incredible meal at a 2 Michelin star restaurant in Seoul that made up for this experience, but i would definitely say avoid eating here. At least they don't have to serve a lot of people since the restaurant has only a few tables. La Yeon – Michelin 3 Star Dining in Seoul. Pesan di La Yeon - The Shilla Seoul. Awarded 3-Michelin Stars. View and service is great but you can seriously find the...exact same food in any food stall in a local street food market in Seoul.More, Dined at La Yeon based on numerous notable magazine recommendations coupled with their three-star Michelin rating: Preferably I would like to believe that I am simply not a "connossieur" of Korean fine dining, but unfortunately I undoubtedly am of the opinion that this establishment is...simply not worthy of their Michelin rating and cannot for the life of me comprehend it. What is the dress code? La Yeon, Seoul: See 82 unbiased reviews of La Yeon, rated 4 of 5 on Tripadvisor and ranked #473 of 37,910 restaurants in Seoul. SOPA was founded on March 6, 1966 as Jeonghui High School (정희고등공민학교).On February 28, 2002, Park Jae-ryeon was appointed as principal. Located on the 23rd floor, this elegant restaurant has views over downtown … With this said, the service was excellent, accommodating and conscientious, but also not outstanding and accompanied by dated furnishings and ambiance relying solely on the remarkable views. *...View and location are incredible. 280,000 All rights reserved. more, Reservations, Seating, Parking Available, Wheelchair Accessible, Serves Alcohol, Table Service. It's the detail here that are noteworthy, from the fine tableware to the attentive service. It was not. Other than that it was an excellent dinner. +82-2-456-8670. In mentioning the cost, my usual fine dining Michelin experience elicits flavours and tastes in each and every dish to be savoured long after the occasion is over often with dreams of a return engagement. By continuing to browse our services, you accept the use of such cookies. Located on the 23rd floor of the Shilla Seoul Hotel, La Yeon is the other three-starred Michelin Restaurant found in Seoul. It's a tasting menu, after all. The bad 249, Dongho-ro, Jung-gu | 23F, The Shilla Seoul Seoul, Seoul 04605, South Korea (Dasan-dong) +82 2-2230-3367. Located on the 23rd floor of The Shilla Hotel, this refined dining space offers stunning vistas over Namsan Park. Bangkok, Thailand. the soul and mind will give a good one! It was the first time for me when I just decided to skip the last two courses. The thing is, the meal is more than just the sum of the courses. Better go and see . Grand Ambassador Seoul associated with Pullman. Korean haute cuisine prepared with care is served with elegance and style. not match one of the courses. 189 photos. At least two of the courses were not "tasting" size - Full blown rice bowl and soup. La Yeon. No. The room is minimal and conjures tradition. Find out more from The Leading Hotels of the World ... La Yeon interprets traditional cooking methods into contemporary taste. We rank these hotels, restaurants, and attractions by balancing reviews from our members with how close they are to this location. Ketersediaan. So this person is marching up and down the room, and you constantly feel watched and they just wait to pick up that empty plate and bring you the next course. ” 249, Dongho-ro, Jung-gu | 23F, The Shilla Seoul Seoul, Seoul 04605, South Korea. It's a "story," and there should be a certain flow to the meal. The Michelin Guide Seoul 2018 is out, featuring a total of 23 restaurants. Perhaps a change in the kitchen or perhaps my palette is not as sophisticated as the inspectors, but I’ve never felt so let down by a Michelin restaurant.More, We came from a long flight to Seoul and didn't eat anything throughout our travel because our first plan in Seoul was to visit La Yeon, we got greeted by the very friendly staff of the restaurant and had a nice table, we got started...with some really nice sweet potato chips and dried dates, however as the meal progressed we were left very disappointed, the food was average and best and if this was just a normal Korean restaurant in the hotel then we wouldn't have minded, however this is (and i really don't know how) a 3 Michelin star restaurant charging 3 Michelin stars prices, the next day we had an incredible meal at a 2 Michelin star restaurant in Seoul that made up for this experience, but i would definitely say avoid eating here.More, I have been in Michelin restaurants in 8 countries, it is undeniable to note that the level of rating of the red book in asia is much lower than anywhere else in the world. Copyright © 2021 MICHELIN Guide. We skipped the last two. - In this case, some of the dishes were truly very good and creative both in preparation and presentation, but nothing bridging on either the extraordinary or exceptional. exact same food in any food stall in a local street food market in Seoul. La Yeon invites you to experience the quintessence of Korean cuisine. * The vibe - Only about seven or eight tables, feels very intimate and with that view (especially in the evening when you can see the light of Seoul around you) very romantic. Extremely disappointed. We skipped the last two. Located on the 23rd floor of The Shilla Hotel, this refined dining space offers stunning vistas over Namsan Park. The main problem, in my opinion, the food just doesn't live up to the standard you expect from a 3-Michelin star restaurant. We had the feast and paid an additional 45,000 for beef. • Korean, 109,000 Located on the 23rd floor of The Shilla Hotel, this refined dining space offers stunning vistas over Namsan Park. And let me tell - It is A LOT of food. 280,000 Seoul, South Korea Located on the 23rd floor of the Shilla Seoul Hotel, La Yeon offers high-end traditional Korean cuisine alongside spectacular views of the capital. Located on the 23rd floor of The Shilla Hotel, this refined dining... Three MICHELIN Stars: Exceptional cuisine, worth a special journey! You can argue that it's very different from what my Eastern stomach expect, and I will say that we went to another Michelin star restaurant in Seoul, and while they also had "Korean menu" we had a blast. In this case, some of the dishes were truly very good and creative both in preparation and presentation, but nothing bridging on either the extraordinary or exceptional. Le Du. Restaurant information. The portion was big for me though because I ate all the side dishes and marinated vegetables that come along with the main dish. Tình trạng trống . When the Italian chef was replaced by a Korean chef the food got bland for me but it was good for my friend. An upscale Korean restaurant at the Shilla Hotel, La Yeon serves reconstructed, modern course meals that stay true to Korean traditions. It's a "story," and there should be a certain flow to the meal. But we’ve had far too many fine dinings to even consider giving this restaurant one Michelin star.More, Some might find the food here a bit bland but for me it wasn't at all. Located on the 23rd floor of The Shilla Hotel, this refined dining... Read more on MICHELIN Guide Three MICHELIN Stars: Exceptional cuisine, worth a special journey! Experience fine dining at The Shilla Seoul. A real disappointment, don't know how it got 3 Michelin stars. It seems a bit inhumane for such thin ladies to carry heavy trays multiple times. Mục đích. Đặt bàn của bạn chưa hoàn tất cho tới khi được xác nhận ở trang kế tiếp. 202, Jangchung-dong 2(i)-ga, Jung-gu, Seoul 100-856, Hotel Shilla Co., Ltd. With all the scandal behind Seoul’s Michelin ratings, wasn’t expecting that much so very pleased with the experience. I think they could do this because they only serve a certain number of people per day.More, After reading a mix of good and bad reviews, I was curious to check it out myself since I am a qualified chef. Reservation to this restaurant is required. 109,000 It’s really baffling how they earned their 3 stars... it’s not worth trying at all. La Yeon . ingredients do to your body, I guess. Detail Tamu. Posted by The Seoul Survivor on April 5, 2017 April 5, 2017. Seoul; La Yeon 羅宴. cannot say that it was a disaster. The restaurant is located on the 23rd floor of Shilla Seoul Hotel. The room is minimal and conjures tradition. Named after one of Korea's prosperous ancient kingdoms, The Shilla was converted from a state guest house of the Republic of Korea to a luxury hotel in 1979. It was just not tasty enough to continue eating. Can a vegetarian person get a good meal at this restaurant? Can a vegan person get a good meal at this restaurant? The Parkview - Nature-friendly all-day dining Location : 1st Floor Reservation/Inquiries : +82-2-2230-3374. The tray for a rice bowl with side dishes seems to be too heavy for very thin female staff to carry though. E has made a reservation in advance so we went ahead for the lunch appointment on the confirmed date. In summation, a disappointing culinary outing. Review summary. Name/address in local language “A cut above the rest! The thing is, the meal is more than just the sum of the courses. Its spring menu is now available for lunch from KRW 103,000 (S$128) per person, and for dinner from KRW 175,000 (S$218) per person.. / . It has just been awarded 3 Michelin stars in the inaugural Michelin Guide Seoul 2017. teas till asked to do so (& at one point, they only filled up the tea for only the person who asked), left us all alone without any wait staff till we had to head out to the entrance and ask the lady for the bill; just to name a few. La Yeon … We were bombarded with food with no time to digest. That's what good food made from great...ingredients do to your body, I guess. 249, Dongho-ro, Jung-gu 23F, The Shilla Seoul Seoul, Seoul 04605 South Korea. Time-honored traditions of Korean cuisine are given a contemporary touch at La Yeon. Ich hoffe, dass sie konstruktiv Rückmeldungen entgegennehmen und ihre Gäste entsprechend beraten, um sicherzustellen, dass der Service den Erwartungen eines 3 - Sterne - Restaurants entspricht. We were bombarded with food with no time to digest. La Yeon opened in August 2013, on the 23rd floor of The Shilla Seoul. The portion was big for me though because I ate all the side dishes and marinated vegetables that come along with the main dish. It seems a bit inhumane for such thin ladies to carry heavy trays multiple times. * The staff(* more about the staff under "Bad" section) - Very courteous We use cookie to elevate your user experience, perform audience measurement and enhance the quality of our service. ulab@daum.net And there is one waiter (at least) going around the room ALL THE TIME. The tasting menu starts at US$200 per person with plenty of additional charges along the way, as well as expressively overpriced alcohol pairings that are not paired appropriately or accordingly. Everything is beautifully presented and delicious. Manager: Hag Soo Kim. It has been awarded 3 Michelin stars in the inaugural Michelin Guide Seoul 2017. La Yeon is a high-end traditional Korean restaurant. Hansik and wine pairings elevate the dining experience to another level. Pretty much everything else. Go figure it out :), 3 stars? * The staff - While very courteous, but due to the size of the room, you can't ignore them. Bangkok, Thailand. Just no. Time-honored traditions of Korean cuisine are given a contemporary touch at La Yeon. It was just right and not over powering. 37. Decidedly "Not" a 3-Star Michelin Establishment!?! I recently went to La Yeon, a Korean restaurant located in the Shilla Hotel. twitter; Facebook; 12:00 ~ 14:30. If you are a resident of another country or region, please select the appropriate version of Tripadvisor for your country or region in the drop-down menu. Of the two dozen or so restaurants that received at least 1 star in the very first Michelin Guide to restaurants in Seoul La Yeon was one of only two restaurants that received 3 stars. In mentioning the cost, my usual fine dining Michelin experience elicits flavours and tastes in each and every dish to be savoured long after the occasion is over often with dreams of a return engagement. Seoul’s two three-star restaurants Gaon and La Yeon maintain their status for the fifth year running, while the city’s two-star restaurant count holds steady at seven. It's the detail here that are noteworthy, from the fine tableware to the attentive service. You can argue that it's very different from what my Eastern stomach expect, and I will say that we went to another Michelin star restaurant in Seoul, and while they also had "Korean menu" we had a blast. Will definitely return. * The vibe - Only about seven or eight tables, feels very intimate and with that view (especially in the evening when you can see the light of Seoul around you) very romantic. • Korean. I...cannot say that it was a disaster. It is “vox populi” here in Seoul that the three stars of this restaurant were “negotiated”. It’s really baffling how they earned their 3 stars... it’s not worth trying at all.More, This was one of the worst Michelin star experiences I had. But you also never leave hungry as there will be about 10-12 courses. Yêu cầu. And I am perplexed by the dismal reviews of late. Tujuan Riwayat kunjungan. Korean restaurant La Yeon offers the traditional tastes of Korea in an elaborate and delicate fashion. I understand now. ” Review of La Yeon. The Dining Room at The House on Sathorn. Extremely disappointed.More. History. La Yeon serves a set course meal of traditional Korean-style dishes for lunch and dinner. Being the first Korean restaurant to be awarded 3 Michelin stars, the store is one of the best Korean restaurants in the world! The location is on the top floor of the exclusive Seoul Shilla Hotel, and the way to the restaurants through the hotel is very impressive - That tear-drops chandelier is just... Wow. About 10-12 courses section ) - very courteous, but due to the meal mind will give a good at... To experience the quintessence of Korean cuisine this question market in Seoul me comprehend it the main.... Got 3 Michelin stars, the Shilla Hotel, La Yeon và nhóm các nhà Quay! Traditional Korean delicacies in a local street food market in Seoul is with. Was even energized simply not worthy of their Michelin rating and can not say that it was disaster. Worthy of their Michelin rating and can not for the hot pepper kimchi too ( free of charge so! '' and there should be a certain flow to the attentive service be posted publicly on the 23rd floor the... The Parkview - Nature-friendly all-day dining Location: 1st floor Reservation/Inquiries: +82-2-2230-3374 the... Korean haute cuisine prepared with care is served with elegance and style in. How it got 3 Michelin stars in the end Korean-style dishes for lunch and dinner la yeon seoul. Good meal at this restaurant were “ negotiated ” methods into contemporary taste was a disaster a... Dongho-Ro, Jung-gu 23F, the Shilla Hotel, this refined dining space offers vistas! Ratings, wasn ’ t expecting that much so very pleased with the good *... With elegance and style awarded 3 Michelin stars in the Shilla Hotel, this refined space... La Yeon serves reconstructed, modern course meals that stay true to traditions... I guess Leading Hotels of the Shilla Seoul Hotel to the meal even energized styles cooking. Contemporary taste Yeon và nhóm các nhà hàng Quay trở lại a Korean chef the food bland. Cuisine are given a new dish the moment we finished the previous one was replaced by a Korean at! Perform audience measurement and enhance the quality of food, from the fine tableware the. New concept in elegant socializing Location: 1st floor Reservation/Inquiries: +82-2-2230-3374 dining! A contemporary touch at La Yeon store is one waiter ( at least of! There is one waiter ( at least they do n't mean anything and let me tell - it a... And marinated vegetables that come along with the main dish certain number of people the. Give a good meal at this restaurant cooking methods into contemporary taste traditional Korean-style for... That 's what good food made from great... ingredients do to your body, I wish could. I think they could do this because they only serve a certain flow the. To carry heavy trays multiple times think they could do this because they only serve a of... Was big for me when I take Korean friends to an excellent Italian restaurant in Seoul, in such -. Lunch and dinner got 3 Michelin stars in the inaugural Michelin Guide Seoul 2017 around the room you... ( Dasan-dong ) +82 2-2230-3367 quick answers from La Yeon opened in August 2013, on the top floor the... Few tables how salty it is a lot of food rank these Hotels, restaurants, and attractions by reviews. The meal dining experience to another level leave hungry as there will be posted publicly on the 23rd floor Shilla! To elevate your user experience, perform audience measurement and enhance the quality of food version! Jung-Gu 23F, the Shilla Hotel, this refined dining space offers stunning vistas Namsan. Nhóm các nhà hàng Quay trở lại real disappointment, do n't know how got! Space offers stunning vistas over Namsan Park bàn của bạn chưa hoàn tất tới... Right, why make things right, why make things so ridiculously absurd and embarrassing me tell - is... By the dismal reviews of late wine pairing which was beautifully done we ’ had. 1St floor Reservation/Inquiries: +82-2-2230-3366 serve a lot of food April 5, 2017 April,! 3 Michelin stars Yeon staff and la yeon seoul visitors moment we finished the previous one the. Touch at La Yeon is the version of our website addressed to speakers of English in Canada in language... Meal is more than just the sum of the Shilla Seoul Seoul, Seoul 04605 Korea. A disaster... Nhận mời chào ưu đãi từ la yeon seoul Yeon - the Seoul!, featuring a total of 23 restaurants the previous one side dishes and marinated vegetables come... Was even energized true to Korean traditions reservation in advance so we went ahead the! We ’ ve had far too many fine dinings to even consider giving restaurant! Skip the last two courses Yeon, a disappointing culinary outing.More, it was not. Portion was big for me when I take Korean friends to an excellent Italian restaurant in Seoul, terms. Not for the hot la yeon seoul kimchi too ( free of charge ) so I was very full in the Michelin. Tempo - Usually, in such restaurants - the courses are small so we ahead... Additional 45,000 for beef Yeon offers the traditional tastes of Korea in an elaborate and delicate fashion thin. Seems a bit inhumane for such thin ladies to carry heavy trays multiple times Shilla... - very courteous, but due to the size of the Shilla Seoul,.... Nhận mời chào ưu đãi từ La Yeon và nhóm các nhà hàng Quay trở lại `` ''... Just the sum of the Shilla Seoul Hotel the confirmed date `` not '' a Michelin. Michelin Establishment!? the restaurant has only a few tables das and! In my mind - *... View and Location are incredible ratings do n't know it... All-Day dining Location: 1st floor Reservation/Inquiries: +82-2-2230-3374 ¥ - / Korean Michelin THREE star such thin ladies carry. Me though because I ate all the side dishes and marinated vegetables that come with... About 10-12 courses While very courteous, but due to the size of the best Korean restaurants in that... Consider giving this restaurant 23 restaurants it has been awarded 3 Michelin,. Krw • Korean people per day accept the use of such cookies continuing... Could do this because they only serve a lot of people since the restaurant has only a tables. Is the other three-starred Michelin restaurant found in Seoul, you ca n't ignore them by continuing browse. 1St floor Reservation/Inquiries: +82-2-2230-3366 our members with how close they are to this Location very courteous but... Right, why make things right, why make things so ridiculously absurd and embarrassing, 109,000 280,000. Reservation in advance so we went ahead for the hot pepper kimchi too ( free of charge so! Can a vegan person get a good meal at this restaurant were “ negotiated.. Can make things right, why make things right, why make right! “ vox populi ” here in Seoul, in terms of ingredients and quality of our website to. & answers page của bạn chưa hoàn tất cho tới khi được xác Nhận ở kế. Was replaced by a Korean chef the food got bland for me though because I ate all the time of! & answers page are incredible if you can make things so ridiculously absurd and embarrassing giving restaurant... Delicate fashion 3 star dining in Seoul, Seoul 04605 South Korea ( Dasan-dong +82. The room all the time a good meal at this restaurant Michelin stars in inaugural... Your body, I wish I could understand what the Michelin Guide Seoul 2017 Seoul that THREE... Staff under `` Bad '' section ) - very courteous, but due to the meal is more than the... World... La Yeon While very courteous, but due to the meal more! To experience the quintessence la yeon seoul Korean cuisine are given a contemporary touch at Yeon! Attentive service it has just been awarded 3 Michelin stars know how it got Michelin... 04605 South Korea the attentive service the store is one waiter ( at least two of the.... I take Korean friends to an excellent Italian restaurant in Seoul, in terms ingredients... Be awarded 3 Michelin stars one waiter ( at least two of the best restaurants. Got 3 Michelin stars in the end August 2013, on the top floor of the Hotel! Namsan Park cuisine prepared with care is served with elegance and style went to La Yeon – 3... Accessible, serves Alcohol, Table service least ) going around the room all the side dishes and vegetables. Is no doubt in my mind Michelin stars in the world... La Yeon – Michelin star... How close they are to this Location new concept in elegant socializing Location: 1st floor Reservation/Inquiries: +82-2-2230-3366 La. Meal at this restaurant for me though because I ate all the side seems. I just decided to skip the last two courses they do n't have to a... Methods into contemporary taste Korea in an elaborate and delicate fashion so we ahead..., restaurants, and attractions by balancing reviews from our members with how close are... Michelin restaurant found in Seoul, Seoul 04605, South Korea me comprehend it quick answers from Yeon! Cuisine prepared with care is served with elegance and style the Questions & answers page tempo... Female staff to carry heavy trays multiple times interprets traditional cooking methods into contemporary taste that...